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The basics of SEO: A short video

By | search engine optimization | No Comments

4-minute video on the basics of SEO

Here’s a nice video that tells you the basics of SEO and how Google ranks web sites. Some good info here, including:

  • 94% of people on Google only click results on the first page. If they don’t find what they are looking for, they adjust their search terms and start over.
  • The role of Keywords and Backlinks in how Google ranks pages
  • The difference in the on-site SEO component vs. the off-site SEO component
  • How to get effective backlinks

 

Nice Webinar and screen sharing tool that’s free

By | great tools, recommendations | No Comments

Looking for a Webinar and screen sharing tool?

I’m always looking for great tools to help small and medium businesses get stuff done. I recently signed up for Meeting Burner, a Webinar and screen-sharing tool, and gave it a thorough test drive. I’m pretty impressed.

What you get with the Free version

Like many services, there is a free version and then various paid versions that offer upgrades. The differences between the free version and the two paid versions are relevant, but you get a lot with the free version, including:

  • Meeting scheduling
  • Instant screen sharing
  • Audio conferencing
  • Instant changing of presenters
  • In-meeting chat
  • Automated email reminders
  • Streaming video

What’s missing?

Probably the biggest thing missing from the free version is that it only allows 10 attendees, whereas the Pro version ($39.95 per month) allows 50 attendees, and the Premier version ($99.95 per month) allows 1,000 attendees.

My 1.5-hour online meeting and the quality of the entire process was flawless. Create a free account and give this Webinar and screen sharing tool test run. You can give the free version a try, and upgrade if you need the additional features. Full disclosure here: If you upgrade and purchase the service, I get a small cut. But of course, I wouldn’t recommend this service in the first place if I didn’t feel that it was excellent.

 

 

Turns out, the Scarecrow actually was pretty stupid

By | funny stuff | No Comments

Honorary degree in Thinkology apparently lacks oomph

Remember when the Wizard of Oz gives the Scarecrow an honorary Ph.D. in “Thinkology”? First of all, I’m pretty sure the degree was awarded from one of those Thinkology party schools, and it’s worth noting that there are a lot of waiters and baristas that have this same degree. Armed with his new honorary degree, the Scarecrow, suddenly flush with intellect, stands erect and begins to robotically recite the Pythagorean Theorem, proclaiming, “The sum of the square root of any two sides of an isosceles triangle is equal to the square root of the third side.”

Swing-and-a-miss, Scarecrow

As I kid, I remember thinking, “Wow, he’s not dumb at all!” Um, well, it turns out that Scarecrow actually was pretty stupid, because he totally hosed the theorem. Apparently, there are two errors. The Pythagorean Theorem applies to right triangles, not isosceles triangles (duh). Also the theorem is that the squares of two legs equals the square of the hypotenuse (scoff, snicker … stupid Scarecrow). To be correct, he should have stood erect* and stated, “The sum of the squares of the two legs of a right triangle is equal to the square of the hypotenuse.”

Oz also is lacking a brain

The Great and Powerful Oz apparently snoozed through math class, because he doesn’t catch the mistakes either. For years, nobody really paid attention to it. But I discovered that there are a lot of mathy type of people investing significant time and energy complaining on the Intertoobes about how the Scarecrow messed up this formula. They are genuinely aghast at the egregious error. They also are not dating girls.

Let’s try some kind of highly toxic makeup

It does make you wonder why somebody couldn’t have gotten the theorem right in the movie script. It’s been around since the days of, well, Pythagorean, and it certainly was readily available in any of the math textbooks lying around the movie set. Perhaps the movie people were too busy almost killing Buddy Ebsen (the original actor chosen to play Tin Man) by slathering his entire body with an aluminum dust that caused his lungs to fail? Thanks to that dumbass move by Makeup, that dude missed out on the role of a lifetime, and almost died to boot.

Where did the Tin Man go?

Funny story: While Ebsen was in the hospital, they replaced him with Jack Haley, and nobody on the cast had any idea that Ebsen was sick. They assumed he was fired. Hollywood in 1939 kind of sounds like the meat-packing industry in Upton Sinclair’s The Jungle. At least Ebsen secured his place in Hollywood lore by playing good ol’ Jed Clampett in The Beverly Hillbillies, and then the hard-nosed, chiseled TV detective, Barnaby Jones. Ahem.

* Sorry. That’s twice that I wrote “erect.”

P.S. Was anybody else miffed that Dorothy actually purred to the Scarecrow, “I think I’m going to miss you most of all!” What the hell? Seriously? The Lion and the Tin Man were standing … right … there. (Disclaimer: Yes, I know that Family Guy already did this Scarecrow joke, but I actually wrote it more than 20 years ago … in my head.)

Useful WordPress plugin lets you add hidden notes

By | plugin review | No Comments

Another Woody Creative useful WordPress plugin

Peter’s Post Notes lets you add notes that don’t show up when published

As a builder of WordPress web sites for my clients, I get a lot of requests for various types of web functionality. Often I have to stop and think: “Can WordPress already accommodate that? Or, is there likely a useful WordPress plugin that will do it?” The answer, almost always, is yes.

In this case, a client said they needed to be able to allow multiple site admins to log in and write notes on a post or page that would not be visible once the page was published. After a quick search, I found Peter’s Post Notes. It’s a very simple plugin that adds a small text box — titled “Add note:” — just above the “Publish” button in the right sidebar. Any admin can log into a page or post and type notes into this box. The notes are saved in the respective page/post’s admin view, and even are listed chronologically by admin, so you can see the history of the notes. And, as mentioned, they do not show up in the published page.

Also handy: When you are viewing the main Posts page, it adds a column that displays the “Latest Note” so you can get a quick view of which posts contain notes.  A nice, simple, useful WordPress plugin that I recommend. Download it here.

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