5 seconds to capture attention. Go.
Make your copy interesting or some shiny object will lure the reader away. We know how to write in a way that:
- Speaks the language of the reader, and,
- Gives the reader snippets of keywords that resonate, hold attention, and keep them engaged
Case Study: Make high-tech easy
Web copy for Cecropia Solutions was a huge challenge because this company of 100-plus very smart tech people needed a voice that communicates not only to the high-tech audience, but also to the business audience. See our web copy at CecropiaSolutions.com.
Some tech writing samples
Brochures, direct mail, ads, and more
Below are several examples of our written and printed projects, many of these targeting the difficult-to-reach IT audience. The challenge for each of these pieces was creating a concept and a writing style that does not have the “stench of marketing,” which inevitably causes the IT audience to lose faith.
|BMC Brand Guidelines||Atrium brand brochure||Green IT brochure||Green IT promo|
|BMC CONTROL-M brochure||BMC corporate brochure||Direct mail||Corporate Messaging Guide|