We spent two days off the coast of Palacios, Texas, to art direct and produce this beautiful video for our client, Turner Boatworks, which makes high-end, customized fishing boats for very happy and discerning fishermen. This was two long, hot days on the water, but it was a lot of fun. And we learned a lot about what makes these boats special. John Turner, the designer, spent most of his career running a redfish farm on the Gulf Coast. He also has been a professional fishing guide for several decades. After Johen sold the redfish farm, he decided that nobody made a fishing boat exactly as he wanted it, so he started designing his own, and ended up turning it into a business. Woody Creative also designed the Turner Boatworks website.
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6 years ago
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7 years ago
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Two days on the water off Palacios sounds like a demanding but rewarding shoot, especially for a client whose boats are shaped by decades of hands-on fishing experience. John Turner’s path from running a redfish farm to designing his own boats gives the video a genuinely interesting story to tell.
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John Turner’s path from running a redfish farm and guiding on the Gulf Coast to designing his own boats is a great story, and it sounds like those two days on the water gave the video real authenticity. The detail about him building the boat he couldn’t find elsewhere is exactly the kind of thing that makes a brand feel genuine.
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John Turner’s path from running a redfish farm to designing his own boats is a great story, and it makes sense that someone with decades on the water would know exactly what a fishing boat needs. Sounds like the two hot days paid off.
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Spending two days on the water off Palacios sounds like a great way to understand what makes these boats special, and John Turner’s background as a redfish farmer and fishing guide clearly informs the design. The detail about him starting to build his own boats because nothing on the market matched what he wanted is a nice insight into the brand.
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It’s interesting how John Turner’s background running a redfish farm and guiding for decades shaped the design of these boats, since that kind of hands-on experience usually translates into practical details that matter on the water. Two long, hot days of filming sounds like a fair trade for capturing what makes them special.
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That sounds like a genuinely interesting project to shoot. It’s neat that John Turner’s background running a redfish farm and guiding on the Gulf Coast directly shaped how he designs his boats—that kind of firsthand experience usually shows in the details. Two long, hot days on the water sounds like the payoff was worth it.
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Sounds like a fun shoot — John Turner’s path from redfish farm to custom boat designer is a great story to build the video around.
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