The basics of SEO: A short video

4-minute video on the basics of SEO

Here’s a nice video that tells you the basics of SEO and how Google ranks web sites. Some good info here, including:

  • 94% of people on Google only click results on the first page. If they don’t find what they are looking for, they adjust their search terms and start over.
  • The role of Keywords and Backlinks in how Google ranks pages
  • The difference in the on-site SEO component vs. the off-site SEO component
  • How to get effective backlinks