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social media

Great video on a budget

By | great tools, social media, video, YouTube | No Comments

Yes, you CAN get great video on a budget

Nikon D5200 and the Rode VideoMic Pro

We do love the “TV-like quality” of video we get from our Nikon D5200, and the amazing audio from our Rode VideoMic Pro. Here’s a short clip reel that shows off the quality that you can get from this package. Yes, you can make great video on a budget. Rumor has it that several episodes of TV shows have been filmed using this series of DSLR cameras, just to demonstrate that the camera is capable of producing high-quality video visuals.

And, be sure to check out this great video on how to make great video on a budget. Highly recommend it.

Fancy-schmancy Yelp study by Harvard

By | social media, Yelp | No Comments

Yelp and Woody CreativeNo, that’s Matt Damon

I know what you are thinking: “Wow, Harvard, huh? Isn’t that where they have janitors who are so smart that they figure out super-complicated math formulas that were left on the chalkboards overnight?” Harvard is indeed chock full o’ smartypants, but that janitor was from the movie, “Good Will Hunting.”

A 5-9% increase in revenue

This Harvard Yelp study is called “Reviews, Reputation, and Revenue: The Case of Yelp.com,” which sounded ultra Harvardey to me even before I read (um, scanned) the paper. The thing that caught my attention was that the study says that a one-star increase on Yelp leads to a 5-9% increase in revenue for a local (non-chain) restaurant. Wow. That factoid was worth the price of downloading, which of course is free. It’s one more reason to remember to nurture your Yelp following, as well as your presence across the entire realm of social media.